
Palm Desert, California — Safeway’s Peanut Butter Crackles cereal mascot looks cracked out. Eye-twitchingly, pulse-poundingly cracked out. And it would be factual to point out that you can’t spell “Crackles” without “Crack”. I am therefore compelled to conclude that what I encountered in a Palm Desert Vons is nothing more than poorly-disguised smokable rock Cocaine marketed towards children. It’s the perfect set-up: after suckling on the teet of Starbucks and Lucky Charms, tots will hardly be able to tell the difference.








