I hate yogurt commercials. I’m not a big fan of yogurt itself either, aside from it being one of the funniest-sounding words in the English language. Yet, the other day, I went to pick up some groceries, I was really hungry, I wanted something healthy, and I was in a hurry, so some sort of implicit association kicked in and I got some Activia yogurt.
There are a bunch of buzz words associated with yogurt like Activa that they blab about in the commercials, calling it pre-biotic, pro-biotic, mo’ biotic, whatever. I decided to look into what this actually means.
The horrible commercials clearly imply that eating this bacteria-infested yogurt will help you lose weight. In one of them, two people are sitting down in workout clothing talking about yogurt. One of them has sciency-looking animations orbiting around her skinny belly. As if sitting there eating yogurt is the equivalent of a full workout, infusing science into your belly and melting away fat. The commercial asks you to take the “14 day challenge” (*). What are you challenged to do? Well, buy lots of yogurt and chow down for 2 weeks, of course!
Let’s go to their web site to see how they back up their claims. Ahh, ok, so probiotic cultures are literally little living organisms that survive in your gut after you swallow them. Gross…but I guess we always have living beasties in there anyway. But how do the magical health benefits work? Oh, here we go:
Oookay. So it works by, um, working. Then something about balance.
Oh look! A hot chick in a lab coat! Perhaps she can tell us more.
Ok, so we need some of these bacteria. Of course, it doesn’t actually say that eating this yogurt is the only source of them. Or a good source. The leap to eating it every single day might be a bit of a stretch.
But what do they actually do? Does having lots of these bugs in your gut help you lose weight like the ads imply? Let’s go to the section devoted to information on probiotic cultures. Oh, look, they link to an external web site all about them – www.probiotic.ca – to learn more. A third party must be a legitimate source of information, since they won’t fabricate hard scientific data just to sell more yogurt.
