Sensual Seduction was not an interesting abberation; rather, according to the Dogfather, it signaled a change in his style. Snoop doesn’t feel rap these days, doesn’t want to “crank that” like all the kids are doing nowadays when he could be working with Madonna, Mick Jagger or Bono. Snoop Dogg is going – dare we say it? – rock n’ roll.
And that’s not the only change in store this year. Rappers have long had an entrepreneurial bent, but few would dare move beyond markets where they feel comfortable, like record labels or clothing lines. Snoop, always the revolutionary, zips like a bullet train past Jay-Z and Diddy to a realm few would even dream of: supermarkets, or as he will be calling them, Snoopermarkets.
Imagine what Trader Joes would be like if all the employees were permanently stoned (and put aside the conjecture that this might already be the case). If Ralphs had a 40 aisle. If Vons blasted funk-infused West Coast hip hop over the loudspeakers. If Wal-Mart wasn’t run by rich old white men who cut massive checks to keep other rich old white men in power.
That’s the dream. That will soon be the reality. And if you see me in your local Snoopermarket, with a grocery cart full of items that taste much better after a few tokes and the latest issue of High Times, smile and think to yourself “This is the American dream. In this great nation of ours, anything really is possible.”
